DSGN270

Web Design Theory - Day 4

Search Engine Optimization

Keywords

How do you use keywords?

meta tags

alt tags

Content

Headers vs. paragraphs

Social Media

Regular updates of content

Links

Mobile Friendly

Mobilegeddon April 21, 2015

Mobilegeddon Effect

SEO Tools

SEO Quake

Google Mobile Friendly Test

Working with Social Media

Facebook

The most popular social media network also happens to be the most frustrating of them all to work with as things are often changing or breaking. Facebook does what facebook wants. Offers a wide range of social plugins including liking, sharing, embedded timelines and comments.

Facebook Web Plugins

Twitter

Offers the most consistent social sharing tools around. Allows you to embed tweets and tweet buttons with ease.

Twitter for Websites

Instagram

Very basic tools, only allows you to embed instagrams via an iframe unless you're using their API.

Instagram Web Embeds

Pinterest

Allows pinning, following and embedding. Easy to use widgets with some good documentation.

Pinterset Business Tools

LinkedIn

Now offers many plugins similar to facebook, share, follow and profile buttons.

LinkedIn Plugins

Vine

Allows embedding, much like instagram and that's it. There's no API for advanced functionality.

Vine Embedding

ShareThis & AddThis

The services combine all of the above into a single service so you'll only have to add one peice of HTML code to get sharing on as many social media sites you want.

Web Platforms

Blogging

Ecommerce

Domain Names & Web Hosting

Go Daddy

Webnames

Doteasy

Black Sun

Time to Work

Lets continue working on your second assignment.

Google Analytics

Analytics Home

Office 365

Office 365 Portal

I'm All Done

I'll see you in October for Illustrator Training